Why Social Beats Search, When It Comes To Business
At the dawn of the Internet age, information was the most important form of content for businesses. For that reason, traditional search engines, like AOL, Google, and Yahoo!, flourished. However, as...
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Human To Human Recommendations Are King
During a recent consulting session, we were having a great conversation with an attorney about the powerful value of social media marketing. Being the type of client who didn’t need convincing on why...
View ArticleBranding Is Personal, Not Linear
One of the ways we source ideas for blogs is by having conversations with prospects or current clients, who have questions/theories about social media marketing. Common conversations include things...
View Article3 Social Video Metrics You Should Be Paying Attention To
These 3 social video metrics will help carve out answers to a majorly important pillar of your overall social media strategy: What is the best, most preferable form of video content for [Brand]’s...
View ArticleWebsites vs. Social Media: What’s the Difference?
Although reaching customers through social media was once considered a flash-in-the-pan marketing tactic, industry leaders have changed their tune and now preach a common belief: social media marketing...
View ArticleHow To Hire A Social Media Content Expert
Hiring a social media content specialist can be overwhelming. With the oversaturated marketplace, how can you know you’re dealing with a real pro? “What kind of work experience should they have?”...
View ArticleHow Can Brands Capitalize On Influencer Marketing?
Here’s a simple, step-by-step guide to help you get your first influencer campaign off the ground: Step 1 Set a goal. How can you find directions if you don’t know where you want to go? Social media...
View ArticleMicro-Influencers: Who, What, Why, How?
As the social media marketing industry continues to evolve, all of its working parts are, too. In the past, small business owners may have felt a little left out. Why? The cost of influencer marketing...
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6 Social Media Stats To Plug Into Your Strategy
These days, it is no secret that less is more, especially when it comes to blogs, articles, and information. So, let’s dive right into these facts about social media marketing. More amazing social...
View Article2018 Facebook Algorithm Change: The Facts
Marketing publishers are claiming “armageddon!” as Facebook rolls out another change to its already brand-limited algorithm. It is no secret that brands have started to explore other platforms like...
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